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Artificial Inntelligence Google Google Search Ads PPC Search Marketing

Google I/O 2023: Generative AI ‘gets to work’

At the recent Google I/O event, Google made some significant announcements, unveiling a range of artificial intelligence-driven innovations. These developments…

Image depicting Google Search Ads on SERP and how to optimise Google Search Ads

Google Search Ads PPC Search Marketing

Improve Your Google Search Ads’ Efficiency in One Click

Over 3.5 billion Google searches are performed by consumers every day. Placing relevant ads in front of the right searchers has proven to be a highly effective method of generating large volumes of relevant website traffic – leading to key conversions, and significantly contributing to revenue.

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